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May 31, 2012 by Lauren Designs
It has been said that graphic designers are info junkies. They likely know all the Ted talks, read manuals for fun, and compile piles of note books with interesting facts and how to lists. This is what I learned during my time at Madhouse Media, or confirmed anyways. Mel was always adamant about her note books, and once full, they would be added to the already full shelf of previous notebooks. Before the Internet was a resource for everything, we organized outings and physically visited a thrift store to look at odd things, or chased oyster pickers on an actual beach to get an amazing stock photo shot. We also had in-house study workshops on creative storytelling. Great design involves storytelling and Mel understood the importance of perfecting the art of the good story. (My favourite resource material from our workshop was this Russian animation.) Organizing information into a visual story is an art and since information is the modern day renewable resource, designers are there to make it accessible.
As a designer, I admit I love information and I have an insatiable urge to put information into order and make it visually understandable. Along with my satisfaction of compiling info into brochures, catalogs and small books, I like to make charts. … more.
We have reached the point when the tools on the web make the web accessible to everyone. A web user with very little technical knowledge can build a logo, a website, and now even apps using online builders. Business cards are created in an afternoon and sent for print without needing a design professional. Of course designers are still important, they make things look good and make sense. The point of marketing after all is not to please yourself but to entice the viewers. Any serious business venture needs to know their marketing investment is going to bring some return. The most recent field in design shows the importance of these last two points. A user experience designer, or UX designer will make sure the site or app you build is functional, hits the target audience appeal, and does not frustrate the user. The whole point is the positive experience leading up the shopping cart, or the membership, or the sheer pleasure and therefore the return visit to your online presence. This equals profit and growth for any business. But not every website or app is about business. … more.